Holly’s 135 was a downtown restaurant that due to a few factors, was struggling…a tough location, a menu price point that didn’t fit the demographic, and a tough start due to extreme weather. In early-2015 the owner approached me for marketing assistance. The General Manager, while understanding that social media was critical to the success of a restaurant, simply didn’t have the time to put into learning how, generating content, and keeping a regular content calendar up to date. Immediately, photos of the standard menu items were taken and a consistent brand image update was performed. Making sure Instagram, Twitter, Facebook, Yelp, TripAdvisor, Bing, and Google Places were all addressed with imagery, operating hours, and responsive customer service. Using solid marketing techniques, within 3 months, the restaurant went from 5-10 covers a night to a 10 minute wait on many evenings! I worked to bring in local influencers such as journalists, bloggers, and media personalities to great success. Accolades flowed in including Knoxville Mercury Top Knox awards for Best New Restaurant, Best Chef, Knoxville News Sentinel Awards for Best New Restaurant, and Best Server.
In addition, along with my wife, we developed a successful cocktail menu for release in the fall that was met with enthusiasm from regulars and first time visitors alike.
Note: Holly’s 135 did close at the end of 2015 as a result of the need to place a very expensive grease interceptor into a building that the restaurant owners did not own.