Drawing on his 19 years of experience, Eric provides Design, PR, Marketing, and in particular, Social Media to locally-owned companies. These companies do not have to be Knoxville companies…locally-owned companies are all across America! I only represent companies that I’m passionate about with products I believe in. I value hard-work and long-term relationships with the people and companies I work with.
Social media audits and branding
I manage, build audiences, and campaigns that reflect the brand personality of your company or organization. So many people forget the ‘social’ part of Social Media. You have to communicate and interact with your audience and provide quality content.
- Influencer acquisition (social media, local news media, and bloggers)
- Promotional campaigns and contests
- Blog articles, press releases
Often overlooked in the Social Media segment is reputation management; sites like Yelp, TripAdvisor, Google, Bing, and many more require constant maintenance and the ability to reply to customer service issues almost 24 hours a day.
Whether this is in the form of photography of your current food menu, building and editing blog posts and graphics, developing brochure and other collateral, or even complete copywriting for your website, the skills Eric developed in his past career are utilized daily for your own brand.
Brand Positioning – Digital and Traditional
Traditional media still has a place in today’s world which sometimes seems dominated by digital marketing. And integrating brochures, logo design, menus, catalogs, print ads, trade show booths, and signage are still important to communicating your message.
Along with the traditional, every brand needs a website. Not everyone needs a $15,000 website though! Eric offers an affordable design service to get your brand online or give your current site a facelift that can fit within most any budget and integrate your other marketing into your site to reach your marketing goals. For those that do need a larger enterprise-level site, Eric works with a trusted developer/programmer to build databases, ecommerce, and interactive online presences. Your website will be attractive, responsive (mobile and tablet friendly), load quickly and be user-friendly.